Netflix has thrown its hat into the musical streaming wars with a totally new move. The streaming service announced that the new musical about Princess Diana, Diana, will premiere on Netflix before its opening on Broadway.
Diana was originally scheduled to open March 31, which was impeded by the ongoing Broadway shutdown. Its new official opening night is May 25, 2021, and it will premiere on Netflix before then.
This is a completely unprecedented move. Never before has a musical gone to streaming before it opened on Broadway.
The show will be filmed on the Longacre Theatre stage without an audience. The full original cast is expected to return. The safety protocols for filming have been Equity-approved as well, though I am curious as to how this will reflect in the film or if it will not at all.
“We speak for the entire company when we say that we couldn’t be more excited to finally be able to share our show with theater lovers everywhere,” the Diana producers said in a joint statement. “Though there is no substitute for the live theater, we are honored to be a part of the quality entertainment that Netflix provides its subscribers worldwide.”
As I have said before, even without live theatre, this is still an exciting time to be a theatre fan. This theatre streaming war just grows more and more interesting as the streaming services try to get in on that Hamilton success Disney+ snatched up. And Diana is an interesting choice. I must admit I am not familiar with the show, but to choose an unopened show that never had a real chance to gauge its success for streaming is, well, an interesting choice.
Netflix has not announced an airdate other than “early 2021,” but I am keeping my eyes on this one. I wonder if it will lead to more shows doing the same with different streaming services. Feel free to speculate in the comments. Maybe HBO Max will pick up Harry Potter and the Cursed Child…but I would just love to be able to watch Hadestown over and over. What do you think?
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